![]() GA is not a core tool/capability choice that will set your business aside from competition. ![]() It is evermore clear that Google Analytics is the Vanilla of Digital Analytics and Customer insights/intelligence for Enterprises (SME's are still most likely better off with GA). Previous competative advantage for GA is rightly being dismantled by regulaters and the EU in perticular. This report from Forrester makes it really clear that GA is not considered an Enterprise Customer Intelligence Platform anymore. ![]() To all Google Analytics leading practitioners and professionals out there:Īre you considering the alternatives that can serve your company even better as an insights driven business? #SAS #Salesforce #Adobe. The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 is out! #personalization #experience #google #network #GoogleOptimize #target #adobe #AdobeTarget #DynamicPersonalization #PersonalizationAtScale #ABTesting #MultiVariateTesting #Offer #ExperienceMakersĪdobe Target offers a path to personalization at scale for Google Optimize customers ![]() Interested in switching from Google Optimize? Follow next steps to join the largest network of Experience Makers! Instead of simply replacing a testing and experimentation tool, achieve optimization excellence and build a scalable foundation for your experimentation and personalization needs! Google has officially announced plans to sunset "Google Optimize" and "Google Optimize 360". Now more than ever, personalization can differentiate a brand from the competition when it comes to creating exceptional, relevant customer experiences.įor a limited time only, Adobe is offering current Google Optimize customers a special promotion to switch to Adobe Target to begin driving successful, dynamic personalization programs at scale. ![]()
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